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Brand Development
Merchandising Strategy
Store Design
Custom Production
Store Rollout
Program Management
GC Management

Lauren James was founded in 2013 by a registered nurse turned fashion designer, Lauren Stokes. Inspired by the classics and driven by modern styling, Lauren strives to capture a look that’s unique yet timeless. When the brand was ready to launch their retail program, they came to Winston to make it happen. We have developed multiple retail touch-points for the Lauren James brand, including their first two vertical retail stores in the Dallas metro area. Winston and Lauren James continue to rollout vertical retail while strategizing wholesale environments and marketing opportunities.